With the rise of the digital era, Yellow needed to stay relevant and become known for more than the printed page. For the first time, they could offer their clients a website so they could be found on Google, an online video and a Facebook page. They needed to inform SMEs about this service and prove its effectiveness.

What better way to show the power of Yellow’s offering than by physically demonstrating it? Of course, retrospective case studies are nothing new, so we showed each story as it unfolded. That meant setting up 12 businesses with a full Yellow digital offering and tracking their progress as it happened—live, every step of the way.

Each of the 12 businesses was given digital advertising tools, and we measured the results. A button was pushed from florists to arborists, locksmiths to builders, and data was captured. It was then linked to live billboards and a website where the world could see their progress, complete with video diaries, photos and blog entries. We weren’t just talking about how good Yellow’s digital solutions were. We were actively showing it.