Once again, we let guys in on the secret, that we were running an ad in New Zealand’s largest paper
on Valentine’s Day, and they could each tell their special lady that they had placed it there, just for her. But they hadn’t. We had. And it wasn’t any old ad, it was an AR code that would generate their personalized message of love that would display when he sat down at his webcam with his special lady.

As well as helping our guys impress their lady, the registration site also contained vouchers for Valentine’s Day gifts they could buy in-store.