“Don’t go out on a school night”. “Don’t eat carbs”. “Do a juice cleanse”. “Eat more protein”. “Go on a holiday detox”.

Society is full of messages, fads, rules and trends that tell us what to do and what not to do. Contrary to this, TGI Fridays goes against those trends and messages. They are, and have always been, the go-to destination for an unashamedly good time. Nothing gets their guests more hyped up than knowing that whatever day they visit, it’s always a Friday at TGI Fridays.

It was those fads and trends that we impose upon ourselves that inspired the ‘Go Fridarian’ campaign, which actually encouraged TGI Fridays guests to break those so-called rules of going out like there was no tomorrow.

The campaign introduced the world to Fridarians for the first time through VOD, Facebook, Twitter, Instagram, radio, and Snapchat.