6 people are spinal cord injured in the UK every day. Spinal Injuries Association (SIA) provide life-changing care and support for the UK’s 40,000 spinal cord injured people, but awareness of the charity and the work they do is very low.

Through an interactive DOOH ad, we gave the public the opportunity to fast-forward the rehabilitation of spinal cord-injured people. By simply tapping their card on the in-built contactless payment device, they could instantly see the difference their donation makes. trouble is close to impossible.