When it comes to technology leadership, Vodafone New Zealand is lightyears ahead of its main rival Telecom. Vodafone has better products and services that enable you to do far more. The problem was, the New Zealand public still perceived Telecom as the more innovative of the two companies. We were tasked with changing this perception.

So we showed people that you can do cooler stuff with your mobile if you’re with Vodafone. We came up with a simple yet really cool device: Fold. How you can fold all of the things you love onto your mobile. Maps, music, TV, even the internet. We launched with a TVC then did magazine, POS, SMS and PXTs all driving you to trial or to go to the hot new website we also developed.