We leapfrogged the competitors by creating two best-in-class sites under the single tvnz.co.nz domain.

The entertainment site was developed around “getting more of what you love”. It allows fans to deepen their engagement with their favourite shows via a Catch-Up TV service (TVNZ OnDemand), Content Extensions (cast interviews, games and downloads) and Community Participation (competitions, message boards and polls). Extensive use was made of rich media elements, including a showcase carousel, which forms the centrepiece of the entertainment homepage.

The site redesign increased 150% in Average Monthly Unique Browsers (UBs) and doubled Page Impression (PIs) volumes.