In New Zealand, the Yellow Pages has been seen as an old-fashioned book that is no longer the best place to find businesses. The brief was to change this view.

So we showed that you can get any job done using nothing but Yellow. But we knew not many people would be interested in someone building a birdbath or a gazebo. We had to develop a project that would capture people’s imagination and show that you could complete even the toughest job using nothing but Yellow. So what was that job? We decided to build a restaurant. 10 metres up a tree. In a remote redwood forest. In just 66 days, we went from nothing to this, one of the world’s most beautiful restaurants. And via TV ads, billboards, banners and our website, people in New Zealand and right around the world followed our progress.