E.ON aimed to engage consumers around the air quality crisis, offering innovative clean energy technologies for both the consumer and business markets. The problem is that air pollution is largely invisible in the UK. Research shows that 63% of people put it to the back of their minds because they can’t see it—despite everyone being at risk.

So we created an iconic visual everyone could relate to - something beautiful and pure that stopped people in their tracks. And then we ruined it. The 5m tall pair of stylised human lungs towered over passers-by. Deliberately positioned to frame the air above the London skyline, the clear blue sky was visible through the lungs’ crystal-clear chambers. Everything was ‘clean’, from their spotless interior to their minimalist design.

The installation tracked and displayed London’s air quality throughout the day using live pollution data. When WHO safe limits were breached, they became ‘polluted’ by smoke – a sickly, visual violation of the previously immaculate lungs, highlighting the risk Londoners face from toxic air every day.